By Bob West Most clients I meet with these days want to incorporate more content marketing tactics into their marketing plans, whether that means developing a blog, launching a video series, shifting toward native ads or launching their own e-newsletter. But nearly all of them are...
As more companies embrace content marketing, we see some poorly executed efforts, which is to be expected given the newness and subjective nature of the content marketing philosophy. Many of these problems can be avoided with some effective planning, so let’s look at key questions...
Many of our clients understand the value of content marketing and want to incorporate this philosophy into their plans, but they face one daunting challenge – producing the content. Creating new content can undoubtedly present challenges (hence this blog post on the benefits of outsourcing...