I think many of our clients doubt us when they hear us talk about the importance of changing up creative when developing a digital ad campaign. That's why we want to share some metrics we recently pulled for a client that ran the exact same...
Enews and online advertising offers so many benefits, and one that is particularly valued by marketers is the ability to measure their effort's effectiveness. But these numbers don't always make sense unless you have a benchmark for comparison. That's why Meister Media has undertaken an...
[caption id="attachment_200" align="alignright" width="259"] B2B content marketing tactics by order of popularity.Source: The Content Marketing Institute[/caption] Communication has always been a two-way street, but when it comes to companies and their customers, the direction of traffic has changed. Gone are the days when you had sole...
[caption id="attachment_203" align="alignright" width="300"] Though about a minute longer than the current average length of about two minutes, this 2011 video from Olds Seed does a good job of drawing out the personality of the garden center and its employees providing a testimonial for the...
To Tweet? Or not to Tweet? That is the question on the minds of many agricultural and horticultural business owners as social media — not only Twitter but also Facebook, YouTube and the newest member of the group, Google+ — become ever-more ubiquitous in everyday...
[caption id="attachment_192" align="alignright" width="260"] All-graphics emails can be visually stunning, but if Outlook recipients don't right-click to download images they may never get the message. Hedge your bets by including text of key points along with images.[/caption] Social media is coming on strong, but email still...
