Marketers targeting the tremendously valuable market of agricultural retailers throughout the United States are increasingly using online advertising to engage this audience. A 2012 survey by the CropLife media group (publishers of CropLife magazine, developers of CropLife.com) shares valuable insight into this audience's online activity...
At first glance, online video and social media appear to have little in common, but I see one very obvious connection between the two: they top the list of marketing tactics so many in our industry have been slow to embrace thus far. And new...
Confession time: I'm a numbers geek (blame my father, the CPA). I love statistics, enjoy looking for trends in data and think Excel is a gift from above. But I know not everyone shares my fervor for facts and figures. Most people (including many of you?)...
Move over 'social media,' there's a new digital marketing buzzword, and marketers need to know it and figure out where it fits for them. The buzz is all about 'content marketing,' and this concept has real substance to it. According to the Content Marketing Institute, content...
By Charlie Craine So your company has a website and you go to Google and search for it. Obviously, showing up atop a list of search results when you enter your company's name is good. But how 'high' on the page is your new website when...
Once is an event. Twice is a coincidence. Three times? A trend. Yep, three calls from three different clients in a two-week stretch, and all with the same question: "What should we be doing in social media?" And, truth be told, I don't think they liked my...
When evaluating most sites for search, and how they show up in Google, most people focus on trying to stuff keywords into content or a headline. But that is a great way not to show up in search or, worse yet, get dropped from search...
Developing the most effective website is a goal for every company today, but many marketers find themselves wrestling with the challenge of figuring out a plan for building their site and turning it into something truly worthwhile. Regardless of where you are in the development...
Location, location, location is the old real estate mantra, right? Well, the truism may be good to keep in mind when you're buying digital advertising, and not for the reasons you think. Obviously, location matters in that you want your messages delivered via a vehicle...
As digital communications become a greater part of every company's marketing efforts, email-based communications (which we at Meister Media term 'eDirects') have become increasingly attractive alternatives to traditional direct mail. But just sending an email to a strategically selected list of customers or prospects is...
