Fact: Companies that blog have 55% more website visitors. Fact: B2B companies that blog get 67% more leads per month than those who don't blog. Blogging is clearly a great way to put your company's expertise on display while boosting your engagement with the customers and prospects...
By Bob West For many years, marketers to the agricultural and horticultural audiences largely ignored the growth of the Internet as a marketing tool. Many factors contributed to this skepticism among media buyers, with the one key concern being that agricultural customers were not really using...
Many digital marketers and industry observers are keen to predict the impending demise of the online banner ad. This is particularly true for consumer-oriented websites that deliver hundreds of thousands if not millions of impressions and steadily dropping click-through rates. But banner ads clearly still offer...
You know it's true, and here are the facts to back up your sense that social media matters more than ever: The Aberdeen Group reports that 84% of b2b marketers use social media. Also, nearly 60% of marketers spend four to six hours a week...
Nearly every site has one: a search box. But not everyone checks to see how their site visitors use their search box. Do you check and see what keywords or phrases people search for on your website? Do you just look at a list of...
You've heard all the buzz around search engine optimization (SEO), but what does it mean for your company and your website? As long as people are going online to research the products they want to buy and where to buy them, you'll need to be sure...
Most marketers now recognize the term 'content marketing,' but few companies in the industries served by Meister Media have committed real resources to incorporating this concept into their marketing program. More companies are going in this direction, however, as I was reminded this morning upon...
A new CropLife magazine study examining the use of tablets among ag retailers reveals fascinating details regarding just how widespread retailers' use of these new tools has become, including the when, where and why of their use. About the respondents More than 200 retailers completed the survey...
As digital marketing grows in significance, many tentative ag marketers are keenly interested in 'what everybody else is doing.' Well, the place to learn that was the Sheraton Crown Center in Kansas City, where I spent much of last week moving from the lobby to...
We've talked a bit in this blog (and will talk much more in the future) about the concept of content marketing, and one organization that works hard to create new customer engagement through educational content is the team at Swanson Russell. The latest Quick Tips...
