By Bob West The concept of content marketing remains the hot trend in marketing circles and makes particular sense for B2B companies given the long-term nature of relationships between B2B suppliers and the professionals using their products. The 2014 B2B Content Marketing Benchmark Study from the...
The following is an excerpt from Joe Pulizzi's new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Joe is one of the foremost experts in content marketing, and his presentation on...
By Bob West "Inspired conversations about food and agriculture." That was the billing of the inaugural AgCatalyst event, hosted by AdFarm, an advertising agency with a deep roster of ag clients, and the event certainly delivered. Here I'll share my primary takeaways from the myriad presenters, but...
Email-based marketing makes so much sense, but maximizing the value of the effort requires effective creative design. This brief video shares three keys to producing an eDirect that delivers. // // Please enable Javascript to watch this video ...
By Bob West A group of us were recently invited by a client to attend their annual field day event, at which they were going to share results from much of their 2013 product research. The event was to be held at the company's research facility...
By Bob West I have to start this blog post with a confession: I didn't always like Twitter. In fact, I thought Twitter was one of the dumbest ideas I had heard of when it debuted. Like so many others, I wondered how in the world...
By Bob West Many companies have embraced email marketing as a key component of their direct marketing tactics, and most of the efforts that we see are very successfully. However, some companies make some costly mistakes that hinder the performance of their effort, so we want...
By Bob West Enewsletters and media websites represent two of the most significant digital advertising opportunities available to marketers, and many clients wrestle with which medium should get their ad dollars. Here's a quick look at the advantages offered by both options as well as some...
Marketers commonly wrestle with deciding how to split their marketing dollars between enewsletter and online advertising. This Digital Marketing Chat Video offers some guidelines for when to use each medium. OO.ready(function() { OO.Player.create('ooyalaplayer', '55bGt1ZDoSiYEsdWTrjGvtpJqDIFdAHU'); });Please enable Javascript to watch this video...
By Bob West I have written here before about the value of video in a marketer's toolkit, and a quote I recently encountered has prompted me to do so again because it crystalized for me how marketers should view video. "See video as a natural progression of...
