By Bob West So many marketers in specialty ag struggle with their websites. What content should be on there? How often should they be updated? How do you ensure they're optimized for search? Well, the numbers from our Google Analytics data illustrate that marketers have one more...
By Bob West When the Internet exploded in popularity and use more than a decade ago, business of all types embraced this new tool and the unmatched information it could provide them. Except for agriculture. For any number of reasons, they largely ignored the web and...
By Bob West So much of our blogging on this site focuses on how you as a marketer can (and should!) use assorted digital media options to reach potential customers. But one of our online editors recently noted that you can (and, again, should!) use your...
By Bob West The pop-up, roadblock or interstitial web ad...
by Bob West Many in B2B marketing world hold tight to secret dreams of what they could do with a consumer-sized budget. They see a new Apple campaign and say, "I could have done that." Or they watch the Super Bowl commercials and come away thinking,...
by Bob West I'm a big fan of data, particularly when it comes to understanding the trends of specialty ag marketers and their digital activities. Most of the data we look at focuses on audience behavior — visits, page views, clicks, etc., and those numbers certainly...
By Bob West Any time a group releases a new study, you have to wonder about the validity of the data, particularly when the study touts new 'email benchmarks.' Well, if the study's benchmarks are established by analyzing more than 5.4 billion emails sent in a...
By Bob West Our website development work at Meister Interactive has led to having so many more conversations with clients about their own websites, and some trends regarding how ag marketers view their websites are clear: Companies are more aware of the need for a quality website...
By Bob West I recently spent a day in a cotton field 50 miles west of Phoenix for a client's video shoot. The project went well and the collected footage will give the client some good tools for introducing a new product offering to cotton growers...
By Bob West Every month we run the metrics on and evaluate the performance of more than 100 enewsletter and online ads. The resulting analysis is sent to each client so they understand exactly how their ad performed and they have some suggestions for improving the...
