by Bob West If you're heard or read much about content marketing, you've likely heard the story of Marcus Sheridan and his pool company, River Pools & Spas, in Richmond, Va. Attendees at the 2014 AgCatalyst Conference produced by ad agency Adfarm got to hear the...
By Bob West Companies expressing concern or unhappiness with their own websites regularly focus on two key areas that need improvement: ease of updating, and an outdated design. Rarely do these companies note the third key area that will get more growers or retailers alike to...
By Bob West Meister Media sold approximately 20% more enewsletter and website ads in the first half of 2014 than in the same period 2013, and this trend only will only continue as ag professionals rely more than ever on media enewsletters and websites for their...
by Bob West So, you're thinking about developing a new website? The dramatic growth in use of the Internet by agricultural and ornamental grower audiences has spurred many marketers to re-evaluate their websites and take steps to improve them so their sites attract a bigger audience and...
By Bob West If you're like most marketers using enewsletter ads to reach your audience, you want those growers and retailers to click on your ads and visit your website, which is certainly a logical goal. That's why we want to make sure you understand the...
By Bob West We've written here before about the growing popularity of email marketing as more companies deliver their product messages and content directly to targeted growers' in boxes. Sending more than 200 of these efforts a year for clients affords Meister Media the opportunity identify...
By Bob West The tremendous growth in web use by growers and retailers across the country has many ag companies getting serious about their own websites. As we talk to them about steps they can take to enhance their sites, they inevitably start discussions about the...
By Bob West Email marketing is blowing up in ag circles as companies tap into growing web use among ag professionals and appreciate the cost effectiveness and immediate results to be gained from delivering a message right into a grower's in box. And companies are learning...
By Matt Hopkins One consistent trend from Meister Media's research into our audience's internet use of late has been the increasing adoption of mobile technology for work purposes. Perhaps no segment of ag benefits more from the ubiquitous power of mobile technology than precision agriculture. Complete...
By Bob West Among the many different agricultural audiences served by Meister Media, the cotton growers across the United States are the ones whose internet activity is least understood. Our Cotton Grower magazine set out to answer many of these questions with the 2014 Cotton Grower...
