We’ve talked at multiple times in the blog about the importance or value of having a mobile-optimized website. The folks at Google feel so strongly about this issue that they’ve taken a rare step of announcing specifics of upcoming changes to their algorithm. Effective April...
Before I even start with tech speak, consider this: If you had a million dollars would you put it under you mattress and guard it yourself every day? Or would you put it in a bank? We build a lot of websites for our clients, which...
Do wonder how your customers get to your website? Or, more importantly, how prospective customers find your website? The answer is simple: Search. (And, despite what the folks at Yahoo! would have you believe, that generally means Google.) So, back to the original question ...
Clients are continually asking us for simple and cost-effective ways they can use video to enhance their marketing and engage prospective customers. We have plenty of examples of product introduction videos, educational videos and testimonial videos to accomplish these goals, but many customers want something...
By Bob West Turning the calendar from one year to the next presents an obvious opportunity for reviewing key business metrics. One such group of metrics would be those from your website. A look through the key Google Analytics data on our family of eight specialty agriculture...
By Bob West There once was a day when direct mail represented a critical part of many (if not most) companies' marketing efforts. Direct mail's popularity has waned over the years for numerous reasons, chief among them being the value of email-based direct marketing. We at Meister...
By Bob West I'm writing this post just hours after having one of the most exciting conversations about content marketing that I've ever had with a Meister Media client. While the content marketing train continues gathering steam throughout the consumer marketing world and even among B2B...
by Bob West Our custom digital work exploded in popularity throughout 2014 and took us in a number of directions to satisfy clients' needs. One area clearly stood out in terms of what work clients are most interested in: website re-design / development. Companies had a number...
By Bob West I recently heard a presentation from noted content marketer Marcus Sheridan who summed up his corporate communications / marketing philosophy as, 'They ask. You answer.' He believes a company's blog should strive to answer any and all questions its customers have about its products...
by Bob West For the last two years, the agency folks at Adfarm have produced a two-day conference called AgCatalyst. You don't need to be an Adfarm client (or media company!) to attend -- the event is open to anyone in ag marketing communications looking to...