Let’s be clear – we want to do work for you and your company. Specifically, I’m interested in selling you on our custom digital capabilities (websites, videos, content, etc.), but some recent experiences have convinced me to share a couple of thoughts that I can...
Most everyone in marketing has heard the term “native advertising” in the past 12 to 18 months, and now marketers in specialty horticulture and agriculture need to familiarize themselves with the concept as native advertising becomes the latest marketing concept to flow from large-scale consumer...
Marketers’ use of content marketing tactics continues creeping into our niche world of agricultural and horticultural media, but most of our clients continue missing out on the benefits of this engaging approach to marketing. The newest benchmarking research from the Content Marketing Institute offers extensive...
I’ve espoused the benefits of content marketing in this blog many times over the past few years, so you can imagine my excitement to attend Content Marketing World 2016, the premier global event for content marketers. The event clearly caters to much larger businesses than...
As an increasing number of companies use email marketing to deliver their message directly to growers' and retailers' in boxes, the competition for these prospects' time and attention increases. The video below features the best practices we have identified from analyzing the 400+ email efforts...
Marketers’ increased use of digital media in the agriculture and specialty horticulture markets has primarily taken two forms: enewsletter and website advertising. Quite frankly, I have been surprised that one digital platform hasn’t been more readily embraced in these markets: webinars. So, the purpose of...
So what in the world is a UTM code? A UTM (Urchin Traffic Monitor) tracking code adds some elements to the end of your URL to trace specific information back to Google Analytics. This helps to identify specific ads, links or campaigns. Why do you need...
A client recently contacted us for help understanding the activity on their website. They admitted never looking at the Google Analytics (GA) numbers due to a lack of time, so they gave us access to their GA account and we dove in for them. The good...
If you have a Google Analytics account and (at least) occasionally use it to check what people are doing on your website then this article isn’t necessarily for you. We’ll have a follow-up article on what you should be doing to get the most out...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Email marketing is more popular than ever as companies see the value of delivering their marketing message directly to the in-boxes of a targeted list of prospective customers. In this video, we share tips and recommendations to help...